Master Mums MASTERCLASS #3 - Branding, PR & Social Media

10am - 12pm: Social Media

In this session, Sam will facilitate a diverse workshop that focuses on individual participants needs, covering three of the most popular platforms - Facebook, Twitter and YouTube.

Social media is ever changing and within the session you will cover some of the best strategies, techniques and tactics that work and drill down into social media as a marketing and communications platform as well as an advertising vehicle.

Working in the social media industry since 2008 and the resident social media expert on Channel 7 News and Sunrise, Sam Mutimer of Think Tank Social uses her knowledge and skills to educate small business owners on how to think social.

12.30pm - 2.30pm: How To Generate And Manage PR

This session will help you grow your business by giving you the tips and tools needed to produce your own professionally written communications.

Gain an understanding on how to write for your business for media releases to gain free publicity and national exposure, or simply as a clear, concise message for your business website and social media feeds, clever communications make your business boom.

Claire Halliday, Copy Queens, has earned the reputation as one of the country's most prolific freelance feature writers. With three non-fiction books and more than 1000 articles published, her understanding of local media is extensive.

3pm - 5pm: Essentials of Branding

This session will cover strategies to raise your profile both online and offline and help you stand out in a crowded market place.

The session will show you the key elements to help you unearth your unique and powerful personal brand. As well as how to attract the attention of your ideal client, allowing you to find the exact words and phrases that immediately captures their attention and inspires them to take action.

Anne Marie Cross, annemariecross.com, is a Personal Branding Expert, a Business Coach and Marketing Mentor with over 15 years experience in business. She has helped hundreds of small business from all over the globe through coaching, programs and telesummits and was recently listed on the Top 100 Business Coaches to Follow by Evan Carmichael - being #9. She was the first woman listed.