"Startups, small shops and bootstrappers: the real value in social media and digital PR for small business"

Never has there been an advertising world where small businesses can compete with large corporations to get the attention of consumers.

Now, with the advent of social media, we're seeing what used to be classed as small-fry companies increasing their bottom line, reaching their customers directly and building their reputations through Twitter, Facebook, YouTube and blogging, to the point where they become our case studies for social media success.

But it's not all peaches and cream - there's a real margin for error, as well as the need for adequate resourcing. Sometimes conversation about customer service rages far out of control when social accounts are left untouched for long periods of time. How, then, do small businesses actually safeguard against all these things, participate in social media and find the time to run their day-to-day?

All of these topics - and more - will be discussed at the next Digital Citizens event, "Startups, small shops and bootstrappers: the real value in social media and digital PR for small business". 

Confirmed speakers for this event are Jeremy Somers (@wearehandsome), designer and co-founder of Sydney-based swimsuit line We Are Handsome; Craig Macindoe (@chefmumu), head chef and owner of Mumu Grill in Crows Nest, Lara Solomon (@LaRoo), creator of Mocks, and author of Brand New Day and Annalisa Holmes (@transcribe), director of The Transciption Business, an Australian- based outsource transcription business . The panel will be moderated by the Digital Citizens committee, along with the audience.

This event will hosted at the new home of Digital Citizens, TAO at Mr B's (396 Pitt St, Sydney NSW 2000). Finger food will be served from 6:30 until 7:00 , generously sponsored by Sticky Tickets and Centric Consulting.

Three ticket types are available for purchase: $10 for a single, $18 for a pair and $30 for a group of four people. It's a great opportunity to bring clients or friends along for what is sure to be an interesting, informative and lively debate.

50% of ticket sales will be donated to charity. Should you wish to nominate a charity, please contact the Digital Citizens committee at contact@digital-citizens.org

We're looking forward to seeing you there!