DAVID MARCHANT David is the Chief Executive Officer of Australian Rail Track Corporation Limited.
David was appointed Chief Executive Officer in June 1998. Prior to this appointment, David has held a range of positions in utility groups and government agencies.
The appointments included:
Managing Director, Australian Water Technologies Pty Ltd; Group General Manager, Sydney Water Corporation Ltd; Senior Vice President (Project Development), PG&E Corporation, Australasia ; Deputy Director-General, NSW Department of Community Services.
JOHN DWYER – HEAD OF MARKETING - GREATER BUILDING SOCIETY Newcastle’s own Greater Building Society pulled off the marketing coup of the century when it secured the help of global comedy star Jerry Seinfeld in its plan to take on the major banks.
The Greater has used some good old fashioned WOW marketing in its David and Goliath struggle, with some excellent results.
Head of Marketing John Dwyer will take guests behind the scenes of the Seinfeld campaign, look at the results the campaign has achieved and discuss the lessons it provides for all businesses.
John Dwyer has more than 20 years experience in marketing and advertising. He has worked with a wide range of industries including tourism, retail, television, radio, newspapers, magazines, financial services, licensed Clubs and fast food chains. This is an opportunity to ask an expert how to put some WOW into the marketing of your business.
Event Link:
http://www.stickytickets.com.au/4199
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