Promoting Your Events

With all the events and activities vying for people’s attention these days any successful event will need to grab people’s attention using a number of mediums.  Usually, the more creative the better! In an age where people are constantly bombarded by advertising it pays to think outside the square (particularly if your budget is limited). You will notice that many of today's modern promotional methods cost very little to implement.

Traditional

Direct Mailouts or letter drops within the neighbourhood or current client base
Placing flyers/posters at shopping centres, post offices, cafes or places that your target audience frequently visit
Radio, TV and print ads (can be expensive)
Telephone marketing
Word of mouth
Public Relations
Social networking advertising (such as business/social clubs, interest groups)

Modern

Email blasts
SMS messages (for example, http://smspup.com/)
Web based social networks (for example, www.facebook.com and www.myspace.com)
Teaser performances/giveaways (for example, shopping centre appearances in the lead up to your show)
Viral marketing (creating a buzz that leads to the promotion of your event via word of mouth)
Celebrity/sporting personality endorsements/appearances