Pricing Design Services & Writing Effective Fee Proposals Melbourne Seminar

Improve the profitability of your firm with the...

'Pricing Design Services & Writing Effective Fee Proposals'.

This seminar includes two presentations:

Pricing Design Services: Most architects are trained to price design services according to project cost which frequently leaves firms competing on fee to win new work and bartering for position at the negotiation table. During this presentation we take a look at the concepts provided by price discrimination and the many benefits associated with adopting a multiple fee pricing strategy.

Writing Effective Fee Proposals: Fee scales are a thing of the past however many architects struggle to write proposals that address the challenges and rewards offered by this new era. During this presentation we draw from a series of studies conducted by researchers from the field of human behavior to demonstrate the seven fundamental principles behind a successful fee proposal strategy and the factors that cause your clients to say yes at the request of others.

These presentations have been successfully delivered to over 1,000 architects around Australia for the Australian Institute of Architects' National Seminar Series.