Are you a budding Wedding Planner or studying event management? Does your business interact with Brides on a daily basis? Are you in the wedding industry and want to know how to make your business stand out? Do you have staff who need to upgrade their wedding planner or event management skills?

The Wedding Planner Co covers everything from the wedding planning process, branding or marketing a business in the wedding industry, building social media platforms, identifying quality suppliers and so much more. e wedding industry, building social media platforms, identifying quality suppliers and so much more! A range of special guests will be on hand to answer all your questions, we keep numbers limited so you can get the most of your day. e wedding industry, building social media platforms, identifying quality suppliers and so much more! A range of special guests will be on hand to answer all your questions, we keep numbers limited so you can get the most of your day.

The Wedding Planner Co is a collision of ideas, experience, anecdotes, tips, tricks and industry secrets from my 20 years’ experience in the events industry. As the founder and creator of Love on the Lawn – The Wedding Festival; Australia’s first and original Wedding Festival and Director of Kim Alfeldi Events, I have gathered together my top tips and tricks to a successful career in events to share with budding event and wedding planners and anyone working within the wedding industry.

Guest Speakers

Jessica Eckford-Aguilera - Wedding Industry Entrepreneur. www.weoa.com.au

Jessica Eckford-Aguilera is an entrepreneur, specializing in the events industry and has spent the past 13 years establishing her own successful styling & floral design company Angelic Events and Design, having had a flourishing career across the event management, planning and styling industry. CEO of WEOA the Wedding Industry Body where they support Wedding Entrepreneurs. Weddings and Events of Australia (WEOA) supports, educates and recognizes brands in the Australian Wedding and Events arena.

In 2015 Jessica produced and executed the biggest bridal production to hit Australia bringing international and Australian designers from all over the world to create Australian Bridal Fashion Week. ABFW is the platform for Couturiers and Bridal Fashion Experts to showcase their talents to the world.

Paris Cutler – Planet Cake www.planetcake.com.au

Paris Cutler from Planet Cake! The $1400 cake that ruined her wedding changed Paris Cutler’s life. After a total wedding disaster, Planet Cake was born! Planet Cake, has produced cakes for celebrities such as Nicole Kidman, Lady Gaga and Rihanna. Paris runs the country’s largest cake-decorating school and her adventures became a Lifestyle FOOD TV series. Paris has written three very successful books and is Australia’s cake queen and we are so excited to welcome Paris to ‪The Wedding Planner Co as a guest speaker on avoiding pitfall in the wedding business.

Alistair MacDougall – MacDougall Photography www.macphotos.com.au

Alistair will take you deep undercover behind the scenes of real weddings to expose the underbelly of a two faced industry with some hilarious and eye opening anecdotes.

Alistair will discuss how MacDougall Photography have become one of the good guys, and how you can spot the pros from the shonks to deliver the ultimate to your wedding couples.