Be The News - Learn How to Find And Pitch Stories To Journalists BRISBANE

Using your knowledge, skills and experience to work for you, to build a community of clients and customers who love what you do and pay you what you are worth and to stand out with amazing content so Google and the media loves you.

This half day workshop will set you up so you can pitch, promote and publicise any business, any topic, anytime using your stories and media releases.

To do that you need to know what a journalist wants and how to get it into their hands.

I am going to share with you the five Ps of Publicity so you can:

• Find media stories any time  and any where in your business
• What the media want from you
• Know EXACTLY how to connect with the right journalist
• Structure a media release so it is the ultimate journo bait
• The formula to pitching a story to a journalist quickly and without having to write 100s of words

Knowing how to come up with great stories and get them into the hands of the media is the absolute best marketing tools because media coverage - third party credibility - is something you cannot buy or fake.

The five Ps comes from my 30 plus years working in the media. The five Ps gives you an outline to follow each and every month when it comes to promoting your business.

1.Purpose – What do you want to achieve? 

Knowing where you want to be is a big part of the business journey. We will talk about your goals and which media you want to be seen in and on.

2.Personal – Finding your story.

What is your business purpose and how can that form part of your story? We will uncover your HERO story and how you can use this to share with all types of media ... and even use it on your website

3.Prepare – Creating content that connects and converts

We will work together - in a small group - to come up with media worthy story ideas using my special STORY GOLD DIGGING MATRIX. As an added bonus you will also come away with  a stack of content ideas you can use all over the place.;

4.Plan – Creating your media content calendar

How does having all the stories you need for a year's worth of media releases at your fingertips sound?  Never EVER be stuck for ideas to write about. EVER. we will work together to create your calendar. AND you will also learn how to plan how to write your media release with the STORY FLESHER SESSION and write one media release to take home to send.

5.Process –  pitching stories, writing releases, and following up after sending your release

The final thing we will do for the day is learn how to write a media release - using the WWWWH & W formula newspapers use to write their stories. You will also get an insider's insights into how to pitch to journalists - what to say, when to say it and how to say it.

 How does this sound?

• become a media star
• get onto page 1 of Google
• secure 100s and 1000s of free advertising
• build database of clients that know, love and trust you
• make stacks of money.

So … what are you waiting for?

Book your spot now. It is only$147 to spend the morning with an multi international award winning publicity genie and an award nominated journalist with 30 years newspaper experience. AND learn the ingredients to writing and pitching to the media.

Here’s what you will take home:

• Media release template and a step-by-step writing formula
• 30 story ideas for media releases topics
• Slideshare preso
• Media content planner
• Media dream team contact list