Want help putting values-framing into practice in your communications? This practical masterclass is designed for you.

In this interactive masterclass we will:

• Cover key framing tips for more effective communications

• Practice reframing communications to engage intrinsic values and be more effective

• Workshop an example of your own work.

Details:

This is a Masterclass for those who already have a grasp of the Common Cause fundamentals. If you haven't yet attended an introductory workshop you can come along to the one we're running the day before this Masterclass.

Places at the Masterclass are capped at 16 people to maximise time for reviewing and workshopping everyone’s work.

Who should attend:

This workshop is only suitably for people who have already attended an introductory level Common Cause workshop or who are otherwise very familiar with the approach. To check your suitability, please contact the organiser. 

Who's running it:

This workshop will be facilitated jointly by Mark Chenery of Common Cause Australia and Marianne Elliott and Jess Berentson-Shaw of The Workshop.

Mark has supported dozens of cause-based organisations to embed values in their community engagement and trained over 5,000 campaigners, communicators and fundraisers from Australia and New Zealand to do the same.

Marianne has worked with cause-based organisations in New Zealand and abroad to research, develop and implement campaigns that ignite commonly held values for social change. Jess is a researcher and communicator who has researched how people come to believe new information and how we can best persuade people about what is true.

What people are saying:

"Well designed, very practical and with a good number of participants. Common Cause values and frames gives me a totally new lens in approaching my organisation's comms." Xavier Mayes, Marketing and Communications Manager, UTS Institute for Sustainable Futures

"The masterclass provided the opportunity to apply the principles of values realignment that was both challenging and very rewarding." Helen Donald, Communications Coordinator, SA Natural Resources Alinytjara Wilurara (Department of Environment, Water and Natural Resources)

"The Common Cause Masterclass gave me a much deeper understanding of how to apply values and frames successfully to our work. We will continue to use this model as the basis of all our work." Siobhán Costigan, Director, People Like Us

Scholarships:

If you would like to attend this workshop and cannot afford the full fee, please contact the organiser to apply for a scholarship.

This workshop is brought to you in partnership between Common Cause Australia and The Workshop.