“Influencing Business Decision Makers;  What makes them buy - from you” with John Baikie and City Business Swap

Influencing Business Decision Makers; what makes them buy - from you

Do you really know why customers buy from you?

Businesses are soon going to experience deteriorating economic conditions making it more difficult for you to persuade executives to buy anything. As business owners and sales professionals you need to:

·        Understand why your customers buy and

·        Differentiate your offerings from those of your competition.

This presentation is about understanding the “buyer” mindset of the senior executive and what motivates them to buy at all and then to buy from you.

John Baikie is an experienced businessman, having been CEO or Chairman of a number of companies during which time he was responsible for managing substantial businesses and for buying from numerous sales professionals. He has also delivered many seminars on this topic in Australia and many AsiaPac countries to sales professionals representing major international companies.

He is a professional member and a former director of the National Speakers Association of Australia; an accredited NLP practitioner; Meta Coach and graduate from the Advanced Management Program of the Harvard Business School.