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- Stand up, Stand Out, Make Your Mark! -

WORKSHOP: Practical Content Marketing for Business Professionals 

- presented by Trevor Young


  • Tell your story
  • Grow your audience.
  • Build trust and influence. 
  • Create impact in the marketplace.
  • Build recognition for your ‘professional’ personal brand.

Being perceived as a thought leader in your industry or profession can deliver huge benefits for your business or career.

First the good news: There’s never been a better time for savvy business leaders, entrepreneurs and professional experts to differentiate their personal brand using the wide array of social media and online publishing platforms at our disposal.

Now the bad news is: It can get awfully confusing! There are so many moving parts. You want to publish content online and build connection and influence on social networks - but how do you go about doing it? How can you ensure that what you're doing is going to create value for (and not detract from) your personal brand and reputation?

Kick-start a professional content-driven personal branding strategy in one intensive hands-on session, led by Trevor Young aka ‘The PR Warrior’ – PR and communications strategist and advisor, author, blogger, speaker and social broadcaster:

  • Included three times by Brand Quarterly in its global ‘50 Marketing Thought Leaders Over 50′ list
  • Named by Sydney Morning Herald as one of eight ‘heroes of Australian content marketing’
  • Listed by Smart Company as one of 20 of Australia’s ‘Top Business Thinkers for 2018’
  • Trevor’s blog ‘PR Warrior’ named one of the best business blogs in Australia by Search Engine Journal and Smart Company

LEARN:

  • what’s a personal brand narrative and why it’s critical you not only have one, but reinforce it strategically over time
  • the basics of content marketing for personal branding – what is it, what’s involved and who’s doing it properly (best practice examples provided)
  • how being a ‘multi-dimensional storyteller’ can help build credibility, authority and visibility for your personal brand
  • the secrets of successful bloggers and multimedia content creators – and put these ideas to work immediately in your business
  • where social media fits in the content marketing equation, and how to power up your social channels with strategic micro-content

KEY OUTCOMES:

  • The ‘foundational bones’ of a practical content marketing strategy for your personal brand
  • Clarity, ideas and a purposeful direction forward
  • Inspiration and motivation!

WHO IS THIS FOR?

  • Business professionals, subject matter experts, academics, consultants and advisors change agents etc
  • Founders/CEOs/directors of entrepreneurial businesses, nonprofit organisations and social enterprises
  • Especially relevant for seasoned professionals wanting to leave corporate world and start their own a solo consulting practice

- LIMITED SPOTS - 

WHO IS TREVOR YOUNG, THE PR WARRIOR?

Trevor Young - aka The PR Warrior - has been on the frontline of the communications revolution for several decades, building a reputation as a leading PR consultant, running his own agency and working with some of Australia's biggest  brands . Today, as an author, speaker, pioneering blogger and social media broadcaster, Trevor helps business owners, PR practitioners, professional experts and aspiring thought leaders to tell their story, grow their audience and build their brand and their business by leveraging the power of owned, earned and social media.

"Trevor addressed my CEO Institute Group recently and received excellent reviews from the members, all of whom are CEOs who need to be informed about the power of social media. Trevor lives and breathes his subject and the group found his presentation extremely informative." -Marcia Griffin (Chair, Syndicate 10, CEO Institute)

LINKS:

Digital Citizen - https://www.digitalcitizen.group/

PR Warrior - https://www.prwarrior.com/

Trevor Young website - http://www.trevoryoung.me/

Twitter –https://twitter.com/trevoryoung

LinkedIn –https://www.linkedin.com/in/trevoryoung/

A Digital Citizen training gig | powered by PR Warrior

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Location
Work Club

2/287 Collins Street Melbourne Melbourne 3000, Australia


Organiser Information

Lisa Sayer
Digital Citizen
0415970190

Ask the organiser