A steady stream of unique, helpful & engaging content is necessary for online businesses in order to build a relationship with their customers.

Your content pre-sells your products and services by establishing you as a trustworthy source of good information. Different social media platforms like Facebook, Twitter and Linkedin require different types of content. This workshop will help you understand what content works best for each of these platforms and how to create the right content for your business.

Just having a social media account where you promote your products or services will not give you the results to build a successful business with loyal followers.

We will show you how to create different types of content that will engage your target market and create an online community around your business.

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Workshop Outcomes

*The understanding of different social media platforms and what content to use for each

*The importance of having a content strategy

*How to become a content creation machine through planning and practice

*Ideas for repurposing content

*How to create your own editorial calendar

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Who should attend - Any small to medium business professionals who post content to social media and who are looking to understand and improve their social media community.

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This theory based workshop will be followed by an advanced practical workshop for those clients needing more in depth knowledge. At the advanced class, clients will go through the process, step by step, of creating editorial calendars and social media content relevant to their business. To register your interest in the advance workshop, please email events@clearlybusiness.com.au

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The Presenter:

Sue Kennedy is a web consultant, author of four books and is the director of Sydney Web Consultants. Sue uses her knowledge to help businesses implement strategies to become successful online and offline. Her career and experience has spanned different markets over the years, which allows her to pass on her expertise to many different niches through books and training workshops. Sue's company is all about helping businesses utilise the Internet with effective online marketing strategies that will allow you to create a web presence so your business can grow and prosper.

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