Ladies in Livestock - Guyra

Join Northern Tablelands Local Land Services and THE Rural Woman in a digital marketing session for rural businesses. All levels of digital experience are welcome. Whether you have zero online presence or are well developed in your digital platform, there will be something for everyone. This workshop will cater to rural business, whether you are a stud, sell directly to consumers or sell to feedlots, processors etc., or have multiple enterprises. Join us and help to promote our Australian agriculture. Morning tea and lunch provided.

Material covered…

• Digital target markets

Understand why it’s important to define your target market when developing your online marketing plans. Learn how to create a profile of your ideal target market to understand their needs, preferences, and where to reach them in the digital space.

• Brand boards

Discover what a brand board is, and how to use it effectively. We will create your own brand board, learn what to include, and how to use it as a tool to maintain a strong and recognisable presence. Use your brand board to support a true representation of your unique business and create trust in the digital marketplace.

• SEO fundamentals

Learn SEO essentials, what it stands for and why it’s such an important topic to consider when developing your online presence. Learn how to get your business profile seen in the competitive space of Google list searches in simple terms and step-by-step processes.

• Social media story telling

Whether you have a social media presence or haven’t yet started, learn how storytelling can help promote your business online. Understand what ‘storytelling’ on social media is, what’s involved, and how it can positively help your business and the agriculture industry as a whole. Create a story framework.

About the presenter…

Julie Humphris is your Digital Guide for the Australian Small Business Advisory Services Digital Solutions program provided by THE Rural Woman. Julie seamlessly weaves her agricultural roots with digital expertise to nurture growth in rural businesses.

A Heritage Tied to the Land: A 7th Generation Farmer

Julie is more than a digital guide; she's a 7th generation farmer, raised on a beef farm, currently cultivating her multi-enterprise farm in Barraganyatti, Mid North Coast NSW. Her deep connection to the valley she calls home echoes through generations.

For the past 16 years, Julie has tread the path of a rural small business owner, understanding the nuances of rural landscapes and the search for effective business support. Her journey, which includes owning and operating a multi-award winning business, highlights the uncapped potential of digital solutions to create effective growth in rural industries.

Julie's experience as a former bookkeeper and current business coach reflect her versatile skills. Her expertise spans various industries, supporting businesses from tradespeople to community organizations, personal services, creators, and contractors.

Managing four family businesses, Julie manages multiple roles and assignments. Beyond her farm and businesses, she actively engages in consulting, coaching, writing, speaking, presenting, and mentoring communities in regional NSW.

Julie Humphris embodies a passion and energy dedicated to supporting the growth, development, and success of small businesses in rural landscapes. Her unique blend of agricultural experience and digital know-how positions her as a guiding force for those navigating the dynamic world of rural businesses.