Masterclass:  Laying Your Online Marketing Foundation

As more and more businesses depend upon their website for new business, it is critical to plan a proper marketing strategy to reach your target audience and generate sales and leads online. With so many different marketing channels to choose from, it is important to align your online marketing strategy from the time you launch your website. Selecting the right digital channel and measuring the success of digital strategy is critical for every business owner. This workshop provides a complete overview of the different online marketing strategies and way to track the results of each

Outline

• Introduction to the mentoring program
• Importance of online marketing
• Understanding the different marketing channels
• Overview of SEO /PPC / Social media
• Online marketing checklist
• Creating a content checklist
• Access to good Tools
• Access to good resources
• Understanding persona research
• Understanding keyword research
• How to measure the performance of your website
• Importance of Good content and design
• Should I approach an agency or do it on my own?

Expected outcome of the event

• Have a better understanding of online marketing
• Understanding SEO /PPC/Social media
• How to plan an online marketing strategy
• Access to loads of resources and Tools
• Which marketing channel is suitable for your business
• Checklist for launching your online marketing strategy
• Tools to identify malware, speed performance and website monitoring
• How to create content for your website
• How to identify your target audience
• How to select the right design for your website

Masterclass included in the Program

Month 1 -Laying Your Digital Marketing Foundation Masterclass

Month 2 -Google Analytics/ Webmaster Tools Masterclass

Month 3- Organic Search Engine Optimisation

Month 4 - Google Ad-Words

Month 5 - Content Marketing Strategy

Month 6 - Social Media Strategies

For further information of Masterclass outlines & expected outcomes click here

The Workshop Format

* workshops ( 3 hours ) .

* 30-minute round-table Q&A session per workshop with a variety of experts for you to choose from

* Direction on free online marketing internet tools

*  Free access to a private online support group for attendees and trainers

Whom is the mentoring program meant for?

• These workshops are designed for small business owners
• If you manage your own digital marketing we provide the right steps
• Multiple sessions, learn at your own space
• Tons of practical advice based on existing websites of attendees
• Understanding of what works and how to implement across multiple digital channels

Client's Testimonial

Registrations for this event are essential. Simply click buy now at the top of this page, select the number of tickets you would like to purchase, register as a guest and pay online.

Please be aware no refund will be available if cancellation is made within 48 hrs of event. Please click here to read our full cancellation policy