Design Thinking - The Way to Customer Centricity

"Innovation and Creativity are now widely accepted as the driving forces behind business success, and are among the most highly prized qualities in today's leaders". Tom Kelley, Bestselling author of The Art of Innovation

There has been a recent shift to true human centred interaction with our clients and customers. But what does that really mean and how do we truly step into our customers' shoes? 

Join fellow entrepreneurs, intrapreneurs and business owners as we workshop the concept of human-centred design and utilise the principles of Design Thinking to engage customers and convert engagement into sales. This kind of Thinking will help public or private sector organisations innovate and grow. We will be using Lego - so get ready to get tactile!

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, President and CEO, IDEO 

Workshop Facilitator - Christina Gerakiteys, CEO and Creative Director Ideation At Work

Find out more... 

Christina Gerakiteys is an ideator and innovation enabler, consulting with entrepreneurs, businesses and organisations to strategise, prototype and iterate innovative products and services. Christina travels the world seeking ways to do things better, smarter and faster. She has written business development and innovation programs, conducts workshops and facilitates strategic planning meetings and conferences.

Christina writes for several publications and speaks regularly on radio about business development, creativity and innovation. She is on several innovation committees and hosts the Hunter Innovation Festival and the Top Shots Breakfast. She is currently undertaking doctorate studies in Creativity and Innovation and this year will publish her second book, Celebrating Success One Failure At A Time. She has returned from the Front End Innovation Conference in Boston, Massachusetts, writing about innovation for the conference organisers.

Christina’s purpose is to ignite and encourage creativity and innovation to maximise productivity, collaboration and workplace happiness.