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"Innovation and Creativity are now widely accepted as the driving forces behind business success, and are among the most highly prized qualities in today's leaders". Tom Kelley, Bestselling author of The Art of Innovation

I am a proponent of Design Thinking. I have seen it in action, I use it with clients and it works. Design Thinking is a proven and repeatable problem-solving protocol that can be utilised to achieve big results. Design thinking is a mind-set focused on solutions, as opposed to the problem, from the customer perspective. Gaining different perspectives is crucial to achieving high-end outcomes. Cross functional blending of teams adds the value to this problem-solving, customer-centric approach. 

Our clients are at the centre of everything we do.  Human centred interaction with our clients/customers/participants is the best way to serve their needs and requirements. But what does that really mean and how do we truly step into our customers' shoes?

Join fellow entrepreneurs, intrapreneurs and business owners as we workshop the concept of human-centred design and utilise the principles of Design Thinking to engage clients and convert engagement into sales. This kind of Thinking will help your organisation innovate and grow. We will be using Lego - so get ready to get tactile!

I thoroughly enjoyed Ideation at Work’s Customer Centricity Workshop. I was pleasantly surprised by the innovative approach Christina took to approaching this topic. I found the design thinking tool particularly useful for my online business, and came up with lots of ideas I’ll be implementing in the coming weeks. I would highly recommend this workshop for anyone looking to reinvent and reinvigorate their approach to their business or work.

– Sarah Ladyman, Accountant/Website Designer

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” 

- Tim Brown, President and CEO, IDEO

Workshop Facilitator - Christina Gerakiteys, CEO and Creative Director Ideation At Work

Watch Us In Action...

Christina Gerakiteys is an ideator and innovation enabler, consulting with entrepreneurs, businesses and organisations to strategise, prototype and iterate innovative products and services. Christina travels the world seeking ways to do things better, smarter and faster. She has written business development and innovation programs, conducts workshops and facilitates strategic planning meetings and conferences.

Christina writes for several publications and speaks regularly on radio about business development, creativity and innovation. She is on several innovation committees and hosts the Hunter Innovation Festival and the Top Shots Breakfast. She is currently undertaking doctorate studies in Creativity and Innovation and will soon publish her second book, Celebrating Success One Failure At A Time. She is a guest at the Front End Innovation Conference in Boston, Massachusetts, writing about innovation for conference organisers.

Christina’s purpose is to open hearts and minds to possibility, to make the world an better place.  She inspires and ignites creativity and innovation to maximise productivity, collaboration and workplace happiness.


13 Jorgensens Lane Brooklet Ballina 2479, Australia

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Organiser Information

Christina Gerakiteys
Ideation At Work
0425 236 156

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