Pitching for impact in a changing media landscape (October 2026)
at Online hosted on Zoom over two weeks
Thursday, 29 October 2026 from 10:30 AM to 1:00 PM (AUS Eastern Daylight Time) + Add to calendar29/10/2026 10:3029/10/2026 13:00Australia/SydneyPitching for impact in a changing media landscape (October 2026)Pitching for impact in a changing media landscape (October 2026)
Thursday, 29 October 2026 from 10:30 AM to 1:00 PM (AUS Eastern Daylight Time)
Organiser
Connie Giorgi
0423425679
connie@forpurpose.com.au
Address
Online hosted on Zoom over two weeks
Australia
If you would like an INVOICE, please email fpadmin@forpurpose.com.au
You will be provided with zoom details closer to the start of the event.
Event web page: https://www.stickytickets.com.au/4rh9e9Online hosted on Zoom over two weeks
AustraliaConnie GiorgifalseDD/MM/YYYY2880
Ticket Information
$200.00
$300.00
$250.00
$350.00
Event Details
Pitching for impact in a changing media landscape
The media world has changed faster than most of us have had time to update our contact lists. Newspapers now share with digital outlets, newsletters, podcasts and social first news sites. People are asking 'Are papers even important anymore? What do we do with new digital players?' Where do podcasts fit?'
This workshop is for people who need to get stories up but feel like the landscape has shifted under their feet. Together, we'll walk through what the media environment looks like now and talk about who actually pays attention to the different channels and formats.
From there, we'll get practical. You'll map a real issue from your organisation, decide who you're trying to reach, and choose a handful of channels that make sense for that audience. Then we'll turn that issue into a clear, targeted pitch and work through what to send, who to send it to and how to follow up without being a pest.
The session mixes short inputs with concrete exercises. You'll leave with a simple 'lay of the land' snapshot, a pitch (or two) you can actually use, and a better sense of where to focus your energy next time you have a story to tell.
Learning outcomes
By the end of the workshop, participants will be able to:- Describe the key parts of today’s media landscape, including print, online, newsletters, podcasts and social-first news sites
- Link their advocacy or communications goals to specific audiences, channels and formats
- Develop clear, targeted pitches with a strong hook, human angle, evidence and a clear ask
- Tailor pitches for different platforms (for example, newsrooms, niche outlets, podcasts and digital native sites)
- Use practical approaches to start and maintain constructive media relationships
Participants will need audio access at a minimum. Slide handouts will be provided after the session.
To support a collaborative and engaging learning experience, this workshop will not be recorded.
Date:
Thursday, 29th October 2026
Session Times by State: (Please be aware of time differences for each state)
- VIC, NSW, ACT & TAS: 10:30 AM - 1:00 PM
- SA: 10:00 AM - 12:30 PM
- QLD: 9:30AM -12:00 (Noon)
- NT: 9:00 AM - 11:30AM
- -WA: 7:30 AM - 10:00AM
What are people saying about Edwina's training?
Here is some of the feedback we’ve received.
"I found Pitching a story, Effective media and communications planning, Media interviews – bridging phrases, Media interviews – dealing with tough questions, useful and the facilitators were great." Samar, Wellspring for Women
"The facilitators were knowledgeable, and the workshop style allowed for engagement, completing tasks and learning in a nice balance." Alison Hall
"I really enjoyed the easy-going, interactive style of the facilitators." Vanessa Bradbury
Who should attend?Communications, marketing, advocacy, policy and research professionals who need to secure coverage for their organisation’s work and want practical guidance on how to pitch effectively in a rapidly changing media environment.
About the Facilitator:
Edwina Pearse is a communications, public affairs, media, and social marketing specialist with over two decades of experience, including roles at Cancer Council Victoria, Quit, and the Australian Medical Association. Her strategic thinking and successful public health and advocacy campaigns have significantly shaped public understanding of key issues, such as plain packaging for tobacco products, graphic health warnings, and prioritising primary care during COVID-19. Edwina enjoys coffee, reading, and chasing after her mischievous poodle in her free time.
Refund Policy
Refunds up to 3 days before the event, After this time we can’t offer a refund, but you are able to transfer your registration if you contact us at least 24 hours before the event.
Share Via
){kind=link}
Location
Australia
Organiser Information
Connie Giorgi
For Purpose
0423425679