Sustainable Marketing: Strategies for Ethical and Eco-Friendly Business Growth

In this workshop, we will explore the latest research on consumer demands for sustainable products and services and how building a brand that is meaningful and relevant to your customers will drive growth and profitability as well as positive social and environmental impact.

We will delve into the key elements of an effective sustainable marketing strategy, including how to develop a clear and compelling sustainability purpose that aligns with your brand values. You will learn how to incorporate sustainability into your marketing messaging, and how to communicate your sustainability commitments and initiatives in a way that is authentic, transparent, and resonates with your customers.

By the end of this workshop, you will have gained essential knowledge and skills to help your businesses to navigate this rapidly evolving landscape, meet consumer demands and contribute towards a more sustainable future.

This workshop is jointly funded by the Commonwealth and New South Wales Government under their Disaster Recovery funding arrangements.

About the Presenter

Barbara Ketley is a highly successful CEO and marketing expert, with a wealth of experience in the industry. She is the founder and leader of Milestone-Belanova, an innovative marketing communications agency that has been serving clients both nationally and internationally for over 25 years. Prior to founding her own agency, Barbara worked for a number of high-profile corporate organisations in senior marketing roles, where she gained invaluable experience and knowledge that she has brought to bear in her work with Milestone-Belanova.

Barbara's expertise is in developing and implementing effective marketing strategies for businesses of all sizes, with a particular focus on digital communications. She has worked with hundreds of small and medium-sized businesses, helping them to create strong branding, messaging, and communications strategies that have enabled them to compete effectively in the modern marketplace. Barbara is known for her creative approach to marketing, her attention to detail, and her ability to get results for her clients. She is widely respected in the industry and is a sought-after speaker and thought leader on all aspects of marketing and communications.