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This workshop is for those eager to know what really makes people tick. You’ll learn how to more effectively inspire people to get involved in your cause, campaign or collective action using values and frames.

Understanding how values influence our decision making and behaviour is key to growing support for your cause and inspiring people to stay with your campaign or issue over the long-term.

What you'll learn

• What values are and how they work

• How values connect to paradigm change and pro-social and environmental outcomes

• How to engage intrinsic values in order to motivate action

• How to craft more effective messages using values-based frames

• Practical implications for strategic planning, policy, program design and campaigning.

Who should attend

This workshop is tailored for campaigners, communicators, organisers and leaders of progressive organisations who want to motivate deeper and more durable support for their issues and in so doing create a more just, sustainable and democratic world.

What others have said

"The workshop helped unlock new, more effective ways of approaching campaign work and strategy in an easily-digestible, interactive, friendly setting. Fantastic!" Jazz Twemlow, Head Writer, Woody

"This course was a revelation to me, making concrete and useful the concepts of values and frames. It has given me an invaluable insight into how people think and feel, what drives them, and how we may get our message to them in the best way." Walter Steensby, Web Manager, Canberra Alliance for Participatory Democracy

"An important workshop for anybody interested in effecting positive change in the world. Well-run and to the point - if your communications don't appeal to the right values you are not maximising your potential for change and you could be undermining your objectives." Mario Santos, Victorian Branch President, Amnesty International

"The workshop was a great introduction into the ability for values to positively influence those around us. I found the experience to be thought provoking and a great network opportunity." Hilary Hughes, Education Officer, Zoos Victoria


If you would like to attend this workshop and can not afford the full fee, please contact the organiser to apply for a scholarship.

This workshop is delivered in partnership with Ethical Property who have generously provided space at The Level to host the workshop. The Level at Endeavour House is a place for like-minded change-makers to come together, plugin, focus, and achieve a whole lot more. Modern offices. Private and shared spaces. Bookable meeting rooms. Quiet zones, natural light and breakout areas to keep you focused. A network actively looking to campaign, collaborate, consolidate, and effect change. A focal point for solving the issues that matter.