Marketing and Social Media Workshop

Central Coast Industry Connect is running a practical Marketing & Social Media Workshop alongside Milestone Belanova, Missing Link Social Media, and Coasties Magazine.

This session is all about getting the best out of your business, with expert-led insights, actionable tips, and quick wins you can start using straight away. Learn how to sharpen your marketing approach, improve your social media presence, and better connect with your audience—without overcomplicating things.

Perry Henderson

Perry Henderson is the Founder of Missing Link, a national award-winning social media and Google Ads agency of 12 years, based on the Central Coast of NSW.

Perry’s team has managed over $168 million in media spend and won national recognition, including the Australian Business Award for Marketing Excellence.

In 2012, Perry flew to Michigan, USA, to take one of the world’s first intensive university programs in social media marketing. Ever since, Missing Link has been helping businesses connect marketing to sales.

Tash Robertson

Co-owner of Coasties Mag, and affectionately known as Mrs Google in her other life - or just “that Tash girl" when you don’t know who else to call - Tash Robertson has built a reputation for cutting through the noise of the digital marketing world and helping small business owners actually understand what they need to do online.

With deep expertise in digital strategy and online visibility, Tash specialises in making the big platforms like Google and META, your business’s best friend. Her trademark clarity and straight-talking advice has helped hundreds of small business owners learn how to optimise their digital presence and concentrate on what's most important to their brand by giving small, actionable items to tick off.

If your digital presence feels a little fuzzy or you're not sure how to grow your online reputation in a way that’s authentic and effective, Tash is your go-to.

Barbara Ketley

Barbara Ketley has more than 30 years’ experience in marketing, digital strategy and business growth, spanning corporate leadership, entrepreneurship and technology-enabled innovation. She is the Founder and CEO of Milestone-Belanova, a marketing and digital agency established in 2000, and has worked with a wide range of organisations from growing Australian businesses to national and international clients. Her background includes senior marketing roles within national and international organisations, giving her a strong understanding of how marketing strategy needs to align with commercial outcomes.

An early adopter of digital transformation, Barbara has led businesses through major shifts in technology, media and customer behaviour, evolving traditional marketing models into integrated digital and data-driven approaches. She is also a co-founder and CEO of Webbooks, a SaaS platform that combines digital documentation, marketing automation and AI-enabled tools, reflecting her practical experience in assessing markets, building technology products and applying AI to improve productivity and effectiveness. Across her work, Barbara is known for her strategic thinking, collaborative leadership and ability to translate complex digital change into practical, business-focused outcomes.