Marketing Basics Training

Go here to see the main website.

The training can be taken in Brisbane, Melbourne and Sydney as well as Adelaide, Parramatta. Canberra, Geelong, Gold Coast and Perth. Australia Wide

Products represent what the business sells. But, how the marketing department does this is up to them. Marketing is responsible for the creation and execution of the concept product or service. It also determines how to price it and how to promote it. A saleable product, such as a phone or food, can be made by anyone. But marketing is what makes it visible to the public and helps to increase business's return on investment. This course will train your employees to be successful in marketing.

Any staff member can improve their writing, sales and advertising skills by learning basic marketing skills. Participants can get first-hand experience and information from our trainers on a variety of marketing skills. Activities include newspaper advertisement, pitching for 5 minutes and increasing influence with specific words. This course will teach you how to market your role.

Marketing Basics Training Outline

Lesson One

Getting Started

• Housekeeping Items
• Workshop Objectives
• Pre-Assignment
• Action Plans

Lesson Two

What is Marketing?

• What is a Market?
• Marketing isn’t Selling
• Understanding Customer Needs
• Defining Your Service or Product
• Case Study
• Lesson Two: Review Questions

Lesson Three

Common Marketing Types (I)

• Direct Marketing
• Active Marketing
• Incoming Advertising
• Outgoing Marketing
• Case Study
• Lesson Three: Review Questions

Lesson Four

Common Marketing Types (II)

• Guerilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Case Study
• Lesson Four: Review Questions

Lesson Five

The Marketing Mix

• Product
• Price
• Promotion
• Position
• Case Study
• Lesson Five: Review Questions

Lesson Six

Communicating the Right Way

• The Marketing Pitch
• Sell Value Not Price
• Fun and Entertaining is Powerful
• Choosing the Right Media
• Case Study
• Lesson Six: Review Questions

Lesson Seven

Customer Communications

• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Questions Honestly
• Case Study
• Lesson Seven: Review Questions

Lesson Eight

Marketing Goals

• Brand Shifting
• Repeat Purchases
• Brand Loyalty
• Inform and Educate
• Case Study
• Lesson Eight: Review Questions

Lesson Nine

The Marketing Funnel

• Awareness
• Interest
• Desire
• Action
• Case Study
• Lesson Nine: Review Questions

Lesson Ten

Marketing Mistakes (I)

• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural and International Translations
• Not Building a Relationship
• Case Study
• Lesson Ten: Review Questions

Lesson Eleven

Marketing Mistakes (II)

• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Case Study
• Lesson Eleven: Review Questions

Lesson Twelve

Wrapping Up

• Words From the Wise
• Lessons Learned
• Completion Of Action Plans and Evaluations