Social Media for Community Groups

Facilitator: The Marketing Side

This session is aimed at people who are experienced social media content creators but are looking to take their skills to the next level. You will learn about what ingredients make great social content, targeting your content to the audience you wish to attract and how to make your photos stand out. You will also explore the concept of content pillars to make sure your feed is consistent, focused, and aligned with your goals.

Learning Outcomes:

• Understand what makes great content
• Who is your audience & why are they following?
• How to take great photos for social media with your smartphone
• Develop a Content Pillar Strategy