Connecting Social Media to Sales

Connecting social media to sales

"Discover how social media and your email database can work together to accelerate business growth."

After running a national award-winning social media agency for 10 years on the Central Coast, Perry Henderson has worked with hundreds of businesses to connect their social media to sales.

After participating in this workshop, you can expect to walk away with practical social media and email marketing strategies that you can implement straight away to increase the growth of your business including:

• Paid advertising strategies for LinkedIn, Facebook and Instagram to build brand awareness and your email database.
• Social media organic content strategy fundamentals to create relevant and engaging content.
• Advanced email marketing and automation strategies to nurture your database.
• Advanced Sales CRM automation strategies to save you time and convert more sales.

This workshop is jointly funded by the Commonwealth and New South Wales Government under their Disaster Recovery funding arrangements.

About Perry Henderson

Perry started his career in social media the way that many people do — by boosting posts. In Perry’s case, he was boosting posts for the DJ agency he worked for. His success at booking gigs through social media was enough to give him the bug for using social media to generate leads for other businesses.

The bug was serious enough that, in 2012, Perry put his headphones in a suitcase and flew to Michigan to take one of the world’s first intensive university programs in social media marketing. Since studying in the US, Perry has continued to apply ever more advanced data-based approaches to lead generation. Along the way, he has built a seven-person team around the same philosophy — data or it didn’t happen.