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As a business owner, you already know that the unique labels of your products need to attract consumers right away. After all, 54% of shoppers say they read an item's label on their first purchase. That means a boring or impressive label may not go unnoticed (or if it does, it will be dropped for better packaging). There are tons of ways to make your commercial labels stand out, from cool fonts and logos to adding incentives like coupons. But at the most basic level, you need to make sure you factor color into the equation when designing your labels.Whether you realize it or not, everyone has an immediate reaction to the use of color. The way a brand uses color combinations can completely impact our perception of the product or the company in general. Before submitting your business label to a label printing company and having your product shipped, you'll want to consider the following color theory tips when designing your labels.Understanding Positive LinksIt might benefit you to learn a little more about how we perceive particular colors and how you can use those associations to your advantage. Certain colors make us feel certain emotions; When you harness that knowledge in your label design, you can really push customers to perceive your product a certain way.For example, white (no color, if you want to be technical) makes us feel comfortable and secure. It also gives the impression of competence and cleanliness. Green tends to make us feel happy and peaceful. Interestingly, it has also been shown to have the ability to lower blood pressure, perhaps due to the tranquil mood after watching it. Blue is often used to express trust, dependability, and creativity, while orange is seen as adventurous or confident (and shows hunger, in some cases). Understanding the "hidden" message behind each of these colors is essential for high-quality label design. If you inadvertently embody a value that doesn't align with your brand, you could inadvertently alienate potential customers.

Know which colors to avoidTo that end, you should have a clear idea of what colors should not be included in your label design. Some of these choices are subjective, as there are industries that could benefit from a color choice that would put others at a disadvantage. But in general, there are a few things you'll want to avoid (or use with caution).While pale yellow is considered cheerful and upbeat, bright yellow can actually represent discomfort or danger. Pink often represents fatigue, while brown can signal depression. While black can be seen as rational and stable, it can also evoke feelings of sadness. It really depends on the context and the specifics of the label design. Certain industries and products will do well using these colors, but others may find that poor color selection can really limit their ability to succeed. Make sure to do some research and even look at some original tests to see if your choice really works.Choose a harmonious color combinationWhen designing your labels, you also need to keep the color combination in mind. First of all, the colors you choose will need to contrast enough so that the included text can be easily read by consumers. Not only does the text need to be legible, but it also needs to make sure that the color combinations you choose are pleasing. Pairing two conflicting colors in an unattractive way won't help your business. In most cases, you'll want a lighter background and a darker color for the text, but you don't have to limit yourself to these recommendations. Try out some samples by referring to your color wheel and make sure you can easily read the information without straining your eyes. If the resulting labels are hard to decipher or seem too loud or too traditional, you may need to keep tinkering.Designing your labels can be a tedious process. But knowing a little bit about color theory can enable you to make an informed decision right from the start. Learn more about: in tem nhãn - Tem Hoang Gia

Apply color theory to improve your label design

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helen keller
temhoanggia
1303790711

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