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How to Make Social Media Marketing Work For Your Business – building your brand in a digital world.

“We don’t have a choice on whether we DO social media, the question is how well do we DO It.” - Erik Qualman.

As we recover and rebuild businesses after the negative and financial impacts of COVID-19, drought and bushfire, utilising and effectively using social media can be a great way to interact and connect with both new and existing customers.

So often we get caught up in the day-to-day tasks of social media management and find:

  • Our posts aren’t reaching the right people and receive little engagement;
  • We spend a lot of time and effort writing posts without a real strategy behind what we expect this type of marketing to achieve;
  • We spend money on advertising, but it just isn’t working, and we see no return on investment;
  • It’s difficult to know where to find customers online and which platforms to use to reach them;
  • We don’t know what content to use to connect with our customers or if it resonates with them.

For many small business owners, the challenge of how to communicate on social media without wasting hours and resources with little return is very real. This workshop will take you through the steps of creating a solid digital marketing foundation that is designed to help businesses:

  • Understand the foundations of a successful social media marketing campaign;
  • Create an effective social media marketing strategy and develop a strong social media presence;
  • Identify which social media platforms are right for your business;
  • Learn where to focus your time and efforts for the best return;
  • Recognise customer behaviours and how to engage with them on social media;
  • Provide tools and tips to create the right messages for impact and engagement.

The workshop will be facilitated by Lavinia Hutchison, Director of LivMedia, an Upper Hunter based company supporting local businesses with everything media, marketing and advertising related.

With fifteen years’ experience working in the media industry; digital, radio, television, magazines and newspapers, Lavinia has led several sales teams and managed hundreds of high ROI and successful marketing campaigns for businesses throughout Australia and New Zealand. 

Lavinia works with clients in the mining, tourism, retail, agriculture and viticulture industries and looks forward to sharing her knowledge and expertise with businesses to assist them successfully connect and communicate with their customers.

This workshop is free to attend. If you register for a workshop, please be sure you can attend, as places are valuable and limited. If you sign up and are no longer able to attend, please call Singleton Business Chamber on T 0400 460 412 or email admin@singletonchamber.org.au, so your place can be allocated to someone else.

This workshop is proudly funded by the NSW Government in association with Singleton Council and Singleton Business Chamber.

Singleton Diggers Alroy Park

8 Dorsman Drive Singleton Heights NSW 2330, Australia

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Darlene Flockhart
Singleton Chamber of Commerce and Industry Inc.

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