Innovation Bites’ session 6. Exploring Innovation in Marketing and Communication for SME’s On-Line

Central Coast Food Alliance – ‘Innovation Bites’ Workshops

Central Coast Food Alliance – ‘Innovation Bites’ sessions

What?

Series of short and tailored interactive sessions designed to spark fresh thinking, new ideas and help SME Food and Beverage producers to develop their ‘toolkit’ to help grow their business. In additional to learning new skills, each workshop offers the opportunity for informal networking with like-minded local industry peers.

Why?

Sessions are designed specifically for small and medium sized Food and Beverage production businesses on the Central Coast, striving to improve business performance (growth, productivity, cost reductions, etc.) but struggling to find time and the most effective ways to optimise their current approach to developing growth opportunities.

Session Topics -

Each session focuses on different aspects of discovering, developing and launching new growth opportunities. Participants will learn best-practice methodologies and tools, hear from experts and peers and have the chance to apply their learnings to their business with fun and practical exercises. We encourage people to attend all sessions, but you can opt in to as many sessions as you wish.

‘Innovation Bites’ session 6 will explore innovative approaches to marketing and communication to help SME’s engage more effectively with Customers. Special guest Perry Henderson, Founder of Central Coast-based Missing Link Social Media, will share the best of his 12 years of digital marketing experience, providing you with a clear understanding of:

1. The roles that digital marketing channels plays within your 'buyer journey' and which channels to prioritise
2. How to measure the performance of each marketing channel (including return on investment)
3. Emerging digital marketing tools and technology to give you a competitive edge
4. Quick wins to improve the effectiveness, efficiency, and measurement of your digital marketing

This program is proudly funded by the NSW Government.

Join Zoom Meeting

https://us06web.zoom.us/j/88256875782

Meeting ID: 882 5687 5782