Customer Journey Mapping for Beginners

From awareness to advocacy, we will be going over the journey your customer takes from being a prospective customer to a loyal, repeat customer. 

A customer user journey is a way of visualizing how customers discover and experience your product or service, what barriers they encounter and what could influence their decisions and emotional responses.

By having a better grasp on this, you can then design a better experience for your customers after identifying what's working, what's not working, opportunities and areas for improvement.

Resources in this workshop: Customer Journey Mapping Template, Persona & Motivation Canvas