Say it so it sticks: Key messages and media releases
at Online hosted on Zoom over two weeks
Thursday, 15 October 2026 from 10:30 AM to 1:00 PM (AUS Eastern Daylight Time) + Add to calendar15/10/2026 10:3015/10/2026 13:00Australia/SydneySay it so it sticks: Key messages and media releasesSay it so it sticks: Key messages and media releases
Thursday, 15 October 2026 from 10:30 AM to 1:00 PM (AUS Eastern Daylight Time)
Organiser
Connie Giorgi
0423425679
connie@forpurpose.com.au
Address
Online hosted on Zoom over two weeks
Australia
If you would like an INVOICE, please email fpadmin@forpurpose.com.au
You will be provided with zoom details closer to the start of the event.
Event web page: https://www.stickytickets.com.au/l36wlfOnline hosted on Zoom over two weeks
AustraliaConnie GiorgifalseDD/MM/YYYY2880
Ticket Information
$200.00
$300.00
$250.00
$350.00
Event Details
Say it so it sticks: Key messages and media releases
Most for‑purpose organisations have strong stories to tell. The hard part is getting from “we know this matters” to a sentence that makes a stranger care, and then into a media release someone will actually open.
This workshop is a short, hands‑on sprint through that process. You’ll bring a real issue from your organisation and use it to build a small set of clear, usable key messages. We’ll work through a simple formula that helps you say what you mean in plain language, without losing the nuance or the evidence behind it.
From there, we’ll turn those messages into a media release. You’ll draft the opening paragraph and a strong quote and have time to refine them with light feedback. Along the way, we’ll look at common traps: jargon, long sentences that bury the news, and numbers that mean nothing to anyone outside your team.
The focus is on doing, not listening. Expect to spend most of the session writing, editing and testing language with other people who are wrestling with similar challenges.
Learning outcomes
By the end of the workshop, participants will be able to:
- Develop a short set of clear, usable key messages for a real issue they are working on
- Create messages that are clear, memorable and evidence‑based
- Turn specialist or technical language into plain English that still feels accurate and respectful
- Make statistics and data more meaningful and accessible for non‑expert audiences
- Draft a strong opening paragraph and quote for a media release that can be polished and used after the session
This interactive workshop will be conducted online via Zoom as a single 2.5 hour session.
Participants will need audio access at a minimum.
Slide handouts and simple templates will be provided after the session.
To support a collaborative and engaging learning experience, this workshop will not be recorded.
Date:
Thursday, 15th October 2026
Session Times by State: (Please be aware of time differences for each state)
- VIC, NSW, ACT & TAS: 10:30 AM - 1:00 PM
- SA: 10:00 AM - 12:30 PM
- QLD: 9:30AM -12:00 (Noon)
- NT: 9:00 AM - 11:30AM
- -WA: 7:30 AM - 10:00AM
What are people saying about Edwina's training?
Here is some of the feedback we’ve received.
"I found Pitching a story, Effective media and communications planning, Media interviews – bridging phrases, Media interviews – dealing with tough questions, useful and the facilitators were great." Samar, Wellspring for Women
"The facilitators were knowledgeable, and the workshop style allowed for engagement, completing tasks and learning in a nice balance." Alison Hall
"I really enjoyed the easy-going, interactive style of the facilitators." Vanessa Bradbury
Who should attend?Communications, marketing, advocacy, policy and research professionals who need to explain complex issues to the public or media, and who want structured time to work on real messages and media releases with guidance.
About the Facilitator:
Edwina Pearse is a communications, public affairs, media, and social marketing specialist with over two decades of experience, including roles at Cancer Council Victoria, Quit, and the Australian Medical Association. Her strategic thinking and successful public health and advocacy campaigns have significantly shaped public understanding of key issues, such as plain packaging for tobacco products, graphic health warnings, and prioritising primary care during COVID-19. Edwina enjoys coffee, reading, and chasing after her mischievous poodle in her free time.
Refund Policy
Refunds up to 5 days before the event, After this time we can’t offer a refund, but you are able to transfer your registration if you contact us at least 24 hours before the event.
Share Via
Location
Australia
Organiser Information
Connie Giorgi
For Purpose
0423425679