Integrated Marketing & Meaningful Metrics

If you are spending time, money and effort on promoting and marketing your products let's make sure there is still a healthy profit margin waiting for you at the other end of the transaction. 

In this workshop we will be going over marketing metrics that include:

• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Return On Investment (ROI) in relation to your marketing activities.

We will also go over tools and platforms that can help you streamline your promotional and marketing efforts whilst capturing metrics along the way. This will then give you a better idea of what's working and what isn't, how much it costs you and whether or not there is a better, more efficient way of doing things.