Social Marketing Training

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Australia Wide: Sydney Brisbane Adelaide Perth Canberra Melbourne Parramatta Geelong Gold Coast.

Social media has been a part of the global scene for more than ten years. Its impact on society is as great as its seemingly endless reach. It has shattered the world, connecting once distant entities and independent entities who barely knew each other existed. And it has provided a powerful platform that allows anyone to reach the biggest, most massive, and omnipresent audience humanity has ever seen in its history. This powerful tool can be used to market and sell your product.

Its near-infinite reach does not mean it is easy to use . To navigate the online world, which is entirely made up of machines all over the globe, it takes a specialist who has a good grasp on subculture. The sheer benefits of instant connections, infinite reach, instant interactions, the ability cater to and interact with distant markets, and the possibility to find new partners are too great to ignore.

You need a specialist. Someone who is proficient in both the media used in this area, as well as the skills and knowledge needed to navigate the internet and to interact with customers in a unique manner. Paramount Training and Development recognizes the demand for these specialists and has created a Social Media Training session to address the needs of modern businesses.

Social media is an important part of the business world. It allows consumers to interact directly with large corporations, allow creative types reach a global audience even though they have limited resources, and allow companies to market goods and services at a scale that was never imagined. Paramount Training and Development's Social Marketing Training Program recognizes the importance of a specialist to meet the demands of this digital frontier. This includes the social element to media creation and distribution to other factors that professionals in this field may face. This is why the training program was created. Contact us today if you have any questions about Social Marketing Training for your business.

Lesson One

Getting Started

• Icebreaker

• Housekeeping Items
• Workshop Aims

Lesson Two

Facebook

• Pros / Cons
• Likes / Opinions
• Articles / Links
• Tracking and Measurement
• Case Study
• Lesson 2: Review Questions

Lesson Three

YouTube

• Pros / Cons
• Channel
• Content and Voice
• Tags and Measurement
• Case Study
• Lesson Three: Review Questions

Lesson Four

Twitter

• Pros/ Cons
• Voice
• Tags and Links
• Tracking and Measurement
• Case Study
• Lesson Four: Review Questions

Lesson Five

LinkedIn

• Pros / Cons
• Optimize Search in Profile
• Groups and Links
• Tracking and Measurement
• Case Study
• Lesson Five: Review Questions

Lesson Six

Google+

• Pros / Cons
• Organic Search Links
• Plan
• Tracking and Measurement
• Case Study
• Lesson Six: Review Questions

Lesson Seven

Pinterest

• Pros/ Cons
• Posting and Conversation
• Pins and Boards
• Tracking and Measurement
• Case Study
• Lesson Seven: Review Questions

Lesson Eight

Tumblr

• Pros / Cons
• Posting and Conversation
• Links
• Tracking and Measurement
• Case Study
• Lesson Eight: Review Questions

Lesson Nine

Flickr

• Pros / Cons
• Expand Sharing
• Discussion
• Tracking and Measurement
• Case Study
• Lesson Nine: Review Questions

Lesson Ten

Snapchat

• Pros / Cons
• Audience
• Ads
• Tracking and Measurement
• Case Study
• Lesson Ten: Review Questions

Lesson Eleven

Instagram

• Pros / Cons
• Niche and Excellent
• Hashtags
• Tracking and Measurement
• Case Study
• Lesson Eleven: Review Questions

Lesson Twelve

Wrapping Up

• Words from the Smart
• Lessons Learned
• Conclusion of Action Plans and Evaluations