Digital Media Training

Why Everyone Thinks They're Not Creative (Spoiler: You're Wrong)

Creativity isn't some magic talent you're born with. Yet here we are, in offices across Australia, watching people say sorry for not being "the creative type" before they even try.

Companies keep going on about innovation being the key to success. Then they wonder why their teams keep doing the same tired stuff. Maybe it's because everyone's too busy being "productive" to actually think.

Here's what really gets me : we've told ourselves that creativity lives in a separate box from work. Like it's something you do on weekends with paintbrushes. Not something that helps you solve real problems.

The Problem No One Talks About

Your team probably feels this pressure to pick between being creative OR being practical. Like thinking differently somehow makes you less professional.

I've watched brilliant people shut down their own ideas before they even finish talking. "This might sound stupid, but..." they start. And half the time? It's not stupid at all.

Meanwhile, the same companies spending thousands on "innovation consultants" could just stop making their people feel guilty for having ideas.

But here's the thing about creativity in the workplace. It's not about artistic flair. It's about seeing what everyone else misses. Finding connections between stuff that seemed unrelated. Taking that weird thought you had in the shower and running with it.

What Actually Works (And What Doesn't)

Most creativity workshops feel like they were designed by someone who's never had to solve a real problem under pressure. All theory, no practice. Like they think if you just understand creativity enough, it'll magically happen.

Ours isn't like that. We start with the idea that you already have thoughts bouncing around in your head. You just need permission to use them.

What is Creativity, Really?

First up, we bin the myth that you're either creative or you're not. Creativity is more like fitness. Gets stronger when you use it, gets weaker when you don't.

Environment matters. Mindset matters. The way you approach problems... matters.

Some people think they need perfect conditions to be creative. Truth is, some of the best ideas come when you're slightly uncomfortable. Or pressed for time, or both.

Finding Your Triggers

Ideas don't come from brainstorming sessions. Well, sometimes they do, but usually they come from weird places. Walking around the block. Listening to your kid explain why dinosaurs would make terrible pets. Reading something that has nothing to do with your work.

We help you figure out what gets your brain moving in new directions. Because once you know what triggers your creativity, you can actually use it when you're stuck.

Getting Unstuck When It Matters

This is where most people fall down. Procrastination kills creativity. But so does rushing into things.

This bit focuses on small steps that move you forward without waiting for lightning to strike. Real tactics: how to start when you don't know where you're going. How to keep going when everything feels messy.

How to turn "I'll figure it out later" into "Let me try this now."

Making Things Happen

Throughout the day, you'll actually do things with what you're learning. Not just talk about it, because knowing about creativity and being creative are completely different.

We finish up by helping you build a plan that works with your actual life. Not some perfect world where you meditate every morning and keep a creativity journal.

Who This Works For

• People who feel creatively blocked (which is most people, if we're honest)
• Leaders tired of hearing "We've always done it this way"
• Teams that want to stop having the same conversations in every meeting
• Anyone who thinks they have good ideas but keeps talking themselves out of them

Really, it's for anyone who's ever thought "There has to be a better way" but didn't know where to start.

Where We Go From Here

We run these sessions right across Australia. In person if you want the full experience. Virtually if that's what works. Or we can come to your office and work with your actual problems.

The thing is, creativity isn't a nice to have anymore. It's what separates companies that grow from companies that get left behind.

Whether you're in Sydney dealing with daily chaos, Melbourne trying to stay ahead, Brisbane looking for that coastal innovation thing, Perth thinking differently from everyone else, or anywhere else across this massive country: we can bring this training to you.

Your team already has the raw materials. They just need someone to show them how to use them.

Ready to stop making excuses and start making ideas? Get in touch and let's see what your people can really do.