Powerful Brand Strategies: Building a Brand That Drives Growth and Success

This engaging and informative half day workshop will help you understand the importance of branding for your business and provide you with practical strategies for developing and executing a strong brand strategy.

In this workshop, we will explore the key benefits of branding and why it is critical for businesses of all sizes to invest in their brand. We will discuss how to define your brand essence and provide you with practical tips and tools for creating a strong and differentiated brand that resonates with your target audience.

We will also explore the critical concept of brand positioning, including how to identify your unique selling proposition and develop a positioning statement that clearly communicates your brand's value to your customers.

You will have the opportunity to engage in interactive activities and group discussions to help you apply the concepts and strategies to your own business. By the end of the workshop, you will have a clear understanding of how to develop and execute a powerful brand strategy that will help your business stand out in a crowded marketplace and drive growth and success.

Key areas covered include:

• The importance of branding and how it can help businesses to stand out in a crowded marketplace

• Strategies for creating a unique brand essence that captures the essence of your brand and resonates with your target audience

• How to define the key elements of a brand essence wheel, including brand promise, personality, values, and positioning

• How to use the brand essence wheel to create a consistent and cohesive brand identity across all touchpoints

• Practical tips and tools for building a powerful brand strategy that drives growth and success.

This workshop is jointly funded by the Commonwealth and New South Wales Government under their Disaster Recovery funding arrangements. 

About the presenter

Barbara Ketley is a highly successful CEO and marketing expert, with a wealth of experience in the industry. She is the founder and leader of Milestone-Belanova, an innovative marketing communications agency that has been serving clients both nationally and internationally for over 25 years. Prior to founding her own agency, Barbara worked for a number of high-profile corporate organisations in senior marketing roles, where she gained invaluable experience and knowledge that she has brought to bear in her work with Milestone-Belanova.

Barbara's expertise is in developing and implementing effective marketing strategies for businesses of all sizes, with a particular focus on digital communications. She has worked with hundreds of small and medium-sized businesses, helping them to create strong branding, messaging, and communications strategies that have enabled them to compete effectively in the modern marketplace. Barbara is known for her creative approach to marketing, her attention to detail, and her ability to get results for her clients. She is widely respected in the industry and is a sought-after speaker and thought leader on all aspects of marketing and communications.