MacInnis Marketing

Our Story Passionate about practical, effective marketing  

How we solve your marketing issues?

The pain we solve

As a small business owner, it is likely that you are so busy doing the business, that you don’t have the time to think about it strategically. If you do have a business plan, it's likely to be in your head. This creates stress and anxiety because very often you know what you should be doing, but are not sure how to go about it, or don’t have the resources to do it!

The best solution

You should be looking at how to grow strategically to protect their business for long term, but you know  this requires time, energy, expense and expertise. 

Why we are the best at what we do?

We are marketing gurus for small businesses. We take what is in your head and add our 15 years experience in sales and marketing and ensure we have a practical, actionable plan that helps you run your business more effectively and generates profitable customers. We give you the head-space back, tell it like it is, to hold you accountable. Did we mention we are a great sounding board as well? We ensure all your great ideas are heard and actioned to make a real difference to your bottom line. As a small business like you, we are independent consultants, we choose our partners carefully pride ourselves on delivering real value.

Our Value proposition (what makes us special)

We put in place a system that assists you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love. 

 

   

Hi, I am Danielle. I am an energetic and creative person with heaps of ideas. Throughout my early marketing career I was quickly identified as a high achiever and team player.

Working for companies like  Hewlett-Packard  as a product manager and  DeIfin Property Group ,  as a marketing manager, I have spent over 15 years refining my strategic marketing skills. Feeling frustrated that really good ideas and customer insight was not able to be implemented easily in a large corporate, with the support of my husband  Mark  (already running his successful architectual practice), I decided to start my own business  MacInnis Marketing  in 2006.

By starting a small business from scratch and having 15 years of experience working for large companies, I have developed some unique skills as a marketing consultant. Being able to see how important the strategy and big picture is, whilst balancing this with real actionable practical plans. Marketing is all about creating customers that know, like and trust you. To do this you really have to take the time to understand your customers and their needs, show them empathy and the rest will fall into place.

My biggest asset has always been to think like a customer. This empathy for the customer has created insightful marketing strategies.

I now work with CEOs of small businesses helping them make better business decisions, build better teams and brands. She mentors as part of the  Australian Women Mentoring Network  and does her own  podcast  to help small businesses with their marketing effort. Dan has also written and online small  business marketing training module  which is currently offered for free.